Paid advertising
Google Ads and Meta Ads campaigns set up, managed and measured, with the landing page and the ad saying the same thing.
- Connected expertiseScoped around your business goals and connected to the wider customer journey.
- 4 partsScoped to what the business needs, not all of them every time.
- Next stepTell us what you sell, where, and roughly what you can spend each month on ads.
Advertising works when three things line up: the right people see the ad, the ad says something they care about, and the page they land on makes it easy to act. Most underperforming campaigns have one of those three broken.
We look at all three before spending more. Often the fix is not a bigger budget but a tighter audience, a clearer offer or a landing page that matches the ad.
Tracking comes first. Before a campaign runs, calls, form submissions and bookings are set up as conversions so every pound or euro can be traced to an enquiry. Without that, nobody can say whether the ads are working.
Reporting is in plain language. You will see what was spent, how many enquiries came in, what each one cost, and what we plan to change next month. No vanity numbers.
Serving customers in Cyprus? Read about our paid advertising in cyprus.
What it includes
- Google Ads and Meta Ads
- Search ads for people already looking, and Facebook and Instagram ads for people who fit the profile.
- Campaign setup and ongoing management
- Account structure, audiences, keywords, budgets and bids, then regular adjustments based on what the numbers say.
- Ad copy, creative coordination and landing-page alignment
- We write the ads, coordinate images or video, and make sure the page people land on delivers what the ad promised.
- Conversion tracking and reporting
- Calls, forms and bookings tracked back to the campaign, reported in plain language every month.
Typical deliverables
Our management fee is separate from your advertising spend. The spend is paid by you directly to Google or Meta, and you keep ownership of the ad accounts.
- Campaign plan with audiences, keywords and budget split
- Ad accounts set up or tidied, with conversion tracking in place
- Ad copy and creative brief
- Landing page recommendations or build
- Monthly report: spend, enquiries, cost per enquiry, what changes next
Often combined with
Let’s talk.
The next step: Tell us what you sell, where, and roughly what you can spend each month on ads.
Discuss your project