AEO, visibility in AI answers
Answer engine optimisation makes your business easier for AI assistants and search engines to understand, so it can appear when people ask them for recommendations.
- Connected expertiseScoped around your business goals and connected to the wider customer journey.
- 6 partsScoped to what the business needs, not all of them every time.
- Next stepAsk an AI assistant to recommend a business like yours in your area, and tell us what it said.
More people now ask an AI assistant a question instead of typing it into a search box. “Who is a good family dentist near me?” “Which lawyer handles property purchases near me?” The assistant answers with a short list, and if your business is not understood by the systems behind it, you are not on that list.
Answer engine optimisation is the work of making your business easy for those systems to understand. In practice it is mostly clear writing and consistent facts: pages that state plainly what you do, for whom and where; the same business details everywhere; and the machine-readable markup that confirms it.
It overlaps heavily with SEO. The same clean site, the same clear pages and the same consistent details help in both places. Where AEO differs is in emphasis: direct answers near the top of a page, questions answered in full rather than teased, and attention to how your business is described on other sites, not only your own.
We are careful about measurement. Some AI referrals show up in analytics and can be counted. Mentions inside AI answers are harder to track and vary from person to person. We report what can be observed and say clearly what cannot.
What it includes
- Assessment
- How clearly can search engines and AI systems access, read and understand what your business is, does and where it operates?
- Content structure and direct answers
- Pages organised so each one answers a specific question plainly, near the top, in language a system can quote.
- Entity consistency
- Your name, services, locations and details stated the same way everywhere they appear.
- Structured data
- The appropriate machine-readable markup for your business, services, locations and articles, using only verified details.
- Evidence-backed content
- Useful pages that answer the questions customers actually ask, backed by what you know and can show.
- Monitoring
- Where measurable, tracking mentions of your business in AI answers and the visits they refer.
Typical deliverables
Nobody can guarantee that a business will be included, cited or ranked in AI-generated answers. We improve the conditions and report honestly on what we can observe.
- AEO assessment with findings and priorities
- Content structure recommendations for key pages
- Structured data implemented and validated
- Question-and-answer content plan
- Periodic report on what can be measured
Often combined with
Let’s talk.
The next step: Ask an AI assistant to recommend a business like yours in your area, and tell us what it said.
Discuss your project